CECP Insights Blog

Throughout 2024, CECP will be celebrating 25 years of purpose–this is a significant milestone, not only for CECP, but also for the entire corporate purpose movement. Over the past 25 years, CECP has continued to evolve as corporate purpose, corporate social responsibility, and sustainability ecosystems have transformed to meet the demands of a dynamically shifting […]

Super Bowl advertisements are often a zeitgeist of the current sociocultural climate. With companies paying $7 million for a 30 second ad to run last week, it’s not surprising that marketers and advertisers want to be thoughtful about how they spend their budget. And this year, many of them played it safe by focusing on […]

Imagine if we ran Earth like a company? We’d be going out of business! Especially after the annual Earth Overshoot Day, which measures how human consumption is outstripping the resources nature can regenerate. Since the 1970s, when the Global Footprint Network started keeping track of the data, humanity’s ecological footprint and Earth’s biocapacity have diverged […]

Months of warfare have taken a devastating toll on the people of Ukraine, and the impact of war on their health system has left hospitals damaged and outpatient clinics destroyed. As the country’s citizens require access to essential health services more than ever, it has become exceedingly difficult for Ukrainians to get the medical care […]

While Philip Morris International (PMI) is widely known as a cigarette company, in 2016 we announced our bold, new purpose: to deliver a smoke-free future. By focusing our resources on developing, scientifically substantiating, and responsibly commercializing smoke-free products that are less harmful than smoking, we aim to completely replace cigarettes as soon as possible. Our […]

Despite corporate purpose proliferating in importance, few companies are actively planning ways to bring its purpose journeys to life. According to CECP’s Giving in Numbers report, 90% of the C-Suite and 71% of middle management refer to corporate purpose in their communications. And reassuringly, 80% of high performing companies are successful at infusing purpose throughout their […]